Common Sense Crowd Sourcing for Filmmakers…or…a KickStarter campaign that Actually Works! – Part 2

MAKE A GREAT PITCH VIDEO

If you’re a filmmaker your pitch video had better damn well knock my socks off.  If it looks like crap, guess what, I’ll assume your film will as well.  If the sound is bad, I can only assume the sound on your feature will suck.  If it’s badly edited…well, you get the idea.

Show us why we should back your project.  Show us some brilliance.  Show us something that makes us laugh or breaks our heart.  If you’re uncomfortable in front of the camera, give us a trailer, or be self-deprecating and make fun of your nervousness.   Entertain us.

And show us your passion.  Why does this film need to be made?  Why are you the person to make it?  In a good pitch video you’re selling yourself as much as you are selling the idea.  They go hand-in-hand.  Your personality, your passion, your talent, your film.

If this is your second go at crowdsourcing, after a failed first campaign, perhaps make fun of your horrible first pitch video.  Laughs go a long way and the writing of your pitch video should represent the writing in your film.

Likewise the way its shot.  All you need is a window, sunlight, and a DSLR to get a gorgeous image.  I’ve done it countless times.  If you can’t, you shouldn’t be making a film.  Again, show us why you should be.  Show us an image that takes our breath away.

If you decide to go with a trailer, don’t give us a collection of title cards.  Tease us, again with brilliance.  You’re asking us to support your film, so you need to prove to us why we should.  There are hundreds of other films right now on KickStarter, why should yours get my hard earned support dollars?

And to my musician friends, I don’t want to watch your pitch video, hear you talk for four minutes, and then…nothing.  You’re a musician, stop talking, start playing.  I want to hear the music I’ll be backing.  Sure tell me why you need to make this record, but then give me a taste.

Search out the most funded campaigns and examine their videos.  See the passion and the talent on display.  Then look at film campaigns that raised little or even no backing (yes, there are some out there with not one backer), see everything wrong.  DO YOUR HOMEWORK!

This should all be a no brainer, but you’d be shocked at how many horrible pitch videos there are our there.

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Filed under crowd sourcing, crowdfunding, filmmaking, indiegogo, kickstarter

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