The making of COLOR ME OBSESSED – part 15

Before we continue with the interview process, I want to stress to any people making films out there, or thinking of making a film:

1. You’re out of your freaking mind!

2. You need a poster and a website NOW.

It’s one of the first things I do. Even if nothing has been filmed. Because when you speak about the movie you are planning to make, people will inevitably want to check it (something) out online. Thus, Sarah Hajtol initially set up a simple site for Color Me Obsessed, which was the poster you see below, and a bunch of simple HTML links on the side: what’s new, director’s site, pages for my last film, and the one before it, facebook, twitter, etc., and so on. SOMETHING.

But how exactly did we arrive at the poster? Well, I basically drove Sarah crazy (as I always do), telling her to forget everything she learned in school and go nuts. Now, enjoy this poster while you can, because a new one is in the works (see the plaid one at the bottom of this post).

But in the meantime, let me show you a few of the designs that never made it past their embryonic stage…

Before we went plaid, we were aiming for something based upon the old Let It Be house…

…or a speaker, as in the Bastards Of Young video.

…or a volume knob…

Until one day I thought…plaid pants…and sent Sarah every plaid background I could find…and voila, she made magic:

(P.S. We are missing names from the credits above…but that will be corrected on the new version.)

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The making of COLOR ME OBSESSED – part 13

Next up on that long day in Boston, Mike Gent of the Figgs, another big fan, who of course also backed Tommy Stinson on one of his solo tours. This was the first day interview where we realized we’d have a very pet friendly film on our hands, as I had to make the decision to allow pets (dogs mainly) to roam free, sit on sofas, etc. Or not. Well, anyone who knows me knows my decision.

Mike has this great old black pooch that kept jumping up onto the couch, chewing its Kong, coming over to the camera. Basically being a dog. He would be the first of many such canine cameos in CMO. And I truly believe they add a more human dimension to the film.

Mike told this great story about always searching for a copy of ALL SHOOK DOWN on vinyl. (It was never originally released on vinyl in the states.) Well, when in England on tour he found a copy. He was so excited he actually opened the album on the plane ride home, just to look at the record and insert. He found it a little strange that while there were grooves for six tunes on side one, there were only grooves for five tunes on side two. And ASD had thirteen tracks in all. When he got home he quickly discovered why. While side one was the first six songs of The Replacements’ last album, side two was inside a Kenny Rogers/Dolly Parton album. A mistake from the factory where the vinyl was pressed.

The making of COLOR ME OBSESSED – part 10

(It’s been a week…sorry about that, besides being on the road, I had to create an M&E for Friends With Benefits. That’s a music and effects track for foreign sales, which will allow for dubbing. But since most all of our sound was recorded live, all of the effects are surrounded by dialog. It basically meant I had to go in and pull or re-create every sound in the film, i.e. when Shirley puts a glass down on the bar, we need to hear the glass touching the bar, and not whatever Shirley might be saying. Tedious, so say the least. It was sort of like having your away-at-college kid show up unexpectedly for a weekend visit, and damn if you hadn’t turned their room into a music room, or screening room, or whatever your pleasure. Unexpected, but still you realized it was nice to see the brat.)

Ok…time to get sidetracked, as I was just in Cleveland for a few last minute cmo interviews and I finally had the opportunity to visit the rock n roll hall of fame, and ok, look, the Springsteen section was amazing, to see his old Tele (the one from the cover of Born To Run) was like seeing Van Gogh’s Starry Night for the first time. Goddamn, did I want to touch it. The blacken neck gave me goosebumps. Every crack in the body’s finish seemed to bleed rock and roll. In my opinion it’s the most important guitar of all time. And I feel honored to have stood in its presence.

And look, sure it’s a gorgeous building, right on the lake, etc., and so forth…but we’ve all seen museums before. This one is supposed to be special! But aside from the Springsteen exhibit, which was inspiring (and the Bowie and Les Paul’s original electric displays as well), I was left wanting more. A LOT MORE. And y’know why? The punk section was closed because of remodeling, so no Clash, no Costello, no Sex Pistols, NO REPLACEMENTS, and yet I would still see shit like Steven Tyler’s or Stevie Nicks’ stage costumes, and countless FM radio crap, that all fell into the same genre. I’m sure that whomever creamed over the Lynyrd Skynyrd display likewise gushed over the ZZ Top. They were covered. But to put the most important movement in rock on the back burner because of remodeling. Fuck! Kill the goddamn Doors display. Or does anyone really care about Pink Floyd’s The Wall? Obviously, the powers that be at the Hall of Fame are as biased as the reporters on Fox News. And as always, the smart minority gets fucked. (Really now, you couldn’t have found room for even a hint of punk? Shame on you!)

Supposedly the remodeling will be complete in 2012, so anyone thinking of visiting should wait.

Ultimately was as the Hall of Fame disappointing? Yes. But would I go back? Sure, I’d give it one more chance to get it right.

The making of COLOR ME OBSESSED – part 8

Now I had tried indiegogo.com before for another project. It’s a place where you put your project online, and seek backers. NOT investors. Backers. People who donate money to your film in return for a dvd, a poster, an associate producer credit, a day on set, a role as an extra, anything you can think of really. But unlike investors, they do not own any part of your finished film. They own no part of the profits. They will never be paid back. And likewise you do not have to register with state banking commissions, you do not need a securities lawyer. (Filmmakers, if you’re looking for investors, be careful and check with the laws of individual state. Fines are not fun.) If you can find people who believe in your project this is very much the way to go. But to be honest, I had no luck with indiegogo, and I think most people who tried them at the start were in the same boat. Checking their site now, they seem to have completely changed format, basically copying the much more successful KickStarter.com.

When I first put up COLOR ME OBSESSED on KickStarter back in October 2009, it was mostly an exclusive club. You needed either an invite from one of the people who had projects on the site, or from one of the site’s founders. So I sent said founders an email, explaining who I was, and what I was making, and within a few days received an invite to make CMO a KickStarter project.

You can see the original CMO KickStarter page here, including the listing of what I was offering backers at what price. As you can see it proved tremendously successful. And I knew that when time came to find Mats fans outside of the tri-state area in which I resided, I be able to pack up my crew and go.

As an aside, I can’t say enough great things about KickStater. Everything about it is professional, well thought out, and easy to use. They truly have some amazing projects, and have helped many artists like myself achieve goals which might have otherwise been out of reach. KickStarter rocks!

The making of COLOR ME OBSESSED – part 7

Somehow almost a year went by, as I needed to finish up the tax credit paperwork (don’t get me started) for FRIENDS (WITH BENEFITS), complete the film, do the sound mix, begin submitting to film festivals, then actually hit the road on the festival circuit. (I could blog about that, but instead watch the amazing indie film OFFICIAL REJECTION, and you’ll learn more than you will ever need to know about film festivals.)

But in August 2009 I posted an ad on Craigslist stating that I was looking for a co-producer. I got one worthwhile response from Jim Leftwich, who not only wanted to learn about production but was a huge fan of The Replacements. We sat down over pizza at Pepe’s and hashed it out. Jim would work the East Coast interview schedule.

I believe Adrian Correia, my cinematographer on FRIENDS (WITH BENEFITS) had always been on board. I had been turning Adrian on to new bands since hiring him to shoot that last film. Despite no up-front pay, Adrian jumped at the chance to work on CMO.

Sarah, Jan, Jim, Adrian…that was my crew at the start. It would change as we moved along…but for now, everything clicked.

And…yes, no up-front pay. Everyone including myself would own a chunk of the back end. If the film did well, we all did well. I did not want to spent months (or more) looking for investors. I didn’t want to do all this work on another film, and then when it finally sold not see a dime. And luckily a new web startup would help me achieve that goal.

The making of COLOR ME OBSESSED – part 6

I knew I would need help in the making of this film, specifically in finding the right people to interview, and arranging what would hopefully be a grueling schedule. A good but small and dedicated crew would be essential. Finding the right crew who could understand and would support my vision.

I started with a poster, as having an image, then getting a website up quickly, is more important than I could possibly explain in a short blog entry. It’s like this: if you don’t have a site, you don’t exist. So as soon as I began talking with Hansi, I turned to Sarah Hajtol who designed my FRIENDS (WITH BENEFITS) poster. Not only was she interested, but she asked if she could design the CMO website as part of her thesis. She didn’t have to ask twice.

Then during the summer of 2008 (August 21st, to be precise), I contacted an old friend, Jan Radder. At the age of 15, Jan worked as a production assistant on my film PSYCHOS IN LOVE. You can read his account of that gig on his blog (and hopefully one day in full detail in his memoir). Many years back, Jan moved to Minneapolis, but we’ve always stayed in touch, having music as a common bond. At first I asked him simply to get a photo of the Let It Be house that Sarah might manipulate for the poster.

That poster idea didn’t work, but within a month I wrote: “I want to talk to you as well, as I feel you have a lot to offer on this, if you want to come on board in a co-producer fashion.”

To which Jan replied: “Wow. I’d totally be interested. Let me know what you’re thinking.”

Little did I realize at this point just how important Jan and Sarah would become to the film…

The making of COLOR ME OBSESSED – part 5

The last interview of that first day was with Randy Ellis, down at a great old record shop, The Record Collector Store, in Bordentown , NJ. Randy booked the infamous City Gardens in Trenton, NJ. And one show in particular, known on bootlegs as The Late Bob Show, would eventually play a small but entertaining role in the film, as people came forward with very different, very funny, stories about what happened that night.

We conducted three interviews that first day, Saturday, November 21, 2009. Me, cinematographer Adrian Correia, and co-producer Jim Leftwich in my Jeep Liberty. We used a Canon XHA1 as our A-camera, and a Canon HV-20 as our B-camera, everything a two camera shoot, giving me the option to trim a story when necessary. The microphone was an Audio-Technica AT897, on a stand with boom, cabled directly into the XHA1, which itself was on a set of Manfrotto sticks. Adrian hand-held B-cam. Jim took notes. I asked the questions.

Then after what had to be a 12 hour day of shooting and driving, we headed back through the worst traffic I’d ever seen on the Jersey Turnpike. But it didn’t matter. I was already beginning to edit the film in my head.