Category Archives: posters

The making of FRIENDS (WITH BENEFITS) – part 7

First off, the FRIENDS (WITH BENEFITS) screenings…

September 6th and 11th, 7 PM, New Jersey Film Festival, Rutgers University

First weekend of October (date to be announced), Hell’s Half Mile Film & Music Festival, Bay City, MI

October 16th, 10 PM, Royal Flush Film Festival, Anthology Film Archives, NYC

October 24th, 7:30 PM, First Glance Philadelphia

…and the reviews:

Now my reality:

I’m a control freak. Especially when it comes to my films. Even my books don’t generate the blind passion, the rage, the knitpicking. But of course, I’ve never had a book destroyed by an idiot editor. Sure, I might have disliked the cover of GOOD NEIGHBORS or the cover copy on UNWOUND. But still what was between the covers remained mine one hundred percent.

I’m not even talking so much about production here. Because there are certainly people I’ve worked with to whom I give pretty close to free reign. I’ve mentioned them a few entries back. I’m talking about once the film is done…when I’m ready to sign my name to it and show it to the world. That’s when I become a raging lunatic. And BLUE CAR is the example as to why.

BLUE CAR is a beautifully haunting and depressing film about a troubled high school student played by Agnes Bruckner and the teacher who takes advantage of her. Bruckner is startling in the role which is brimming with heartbreak and despair. This is a dark, deep, near perfect film.

But you’d never guess that from the cover of the DVD which makes it look like a teen sex comedy. Hot body, ripped jeans, belly shirt. Hell, I’ve recommended this movie to people who wouldn’t even pick the box off the video store shelf because of the cover.


Now the reason I bring this up. I would have gone ballistic if this were my film. I would have been arrested for what I would have done to whomever was in charge of the DVD cover. Not an exaggeration, I would have fucking nuts. Granted, the original cover, a blue-tinted shot of Bruckner’s face, was far from perfect or intriguing, but at least it made you wonder about the film.


The DVD box not so much. Despite the quotes, you’re pretty damn certain it’s a National Lampoon-type summer sex romp. Or perhaps it’s at least the kinkier version of AMERICAN BEAUTY, where Kevin Spacey gets to actually bang the cheerleader.

I use this example whenever negotiating a dvd deal. It’s the reason why I insist on approval over the cover artwork, or at least a clause stating they can only use the artwork which I provide. It’s one of my biggest sticking points. C’mon, how easy would it have been for some sleazebag distributor to re-title YOU ARE ALONE as SCHOOLGIRL ESCORTS GONE WILD, slapping a suggestive photo of lead actress Jessica Bohl posed in her schoolgirl uniform on the cover? How easy would it be for a distributor to focus on the sex of FRIENDS (WITH BENEFITS) and not the story? They’d argue it would be to sell more titles. Unfortunately they’d be selling more titles to the wrong people.

Anyone bringing home BLUE CAR looking for some soft-core fun would have been sadly disappointed. SPOILER ALERT: Brucker gets molested by her teacher. Her kid sister kills herself for Christ’s sake! What the fuck was the cover designer thinking? Did they even see the damn movie? Probably not!

Likewise, anyone looking for a devastatingly deep, perfectly acted drama would have never gone near the box. Sorry, belly shirt does not scream depression. It screams titillation.

Thus the film was never given a chance to find the audience it so deserved. And everyone loses.

I guess the point of this rant is that just because you’re film is finished, and perhaps you were lucky enough to find a distributor, make sure you’re not signing away your soul for the sake of that distribution deal. If your film is mishandled, it can be more damaging to your career than if it was never released at all.

I’ve seen too many filmmakers say they were just glad to finish a film. But finishing a film isn’t enough. This is your child. You need to watch over it, protect it, nurture it for the rest of your life. You need to make sure it’s as perfect as it can possibly be. And you need to help guide it into the hands of the audience for which it was made. Then and only then will word of mouth will be your friend.



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The making of FRIENDS (WITH BENEFITS) – part 1

As both the completion of my newest feature, FRIENDS (WITH BENEFITS) …and the start of its film festival run nears, I thought now would be a good time to turn the main subject of this blog over to the making of my newest film.


I start with BRAD’S RULES.  Or at least 99 of them.  The rules were not a part of the original script.  They were born out of necessity, when during the editing process we needed to get from point A to point F in a very long scene that was just slowing down the first act, and do so in a way that was both organic to the script and also funny.  And since Brad, one of the main characters in the film, was always mouthing off about his rules, we thought inserting those rules into the film might just work.  Thus the actual list of 100 rules was born.


You’ll have to judge for yourself, but I think they provide one of the biggest laughs in the film. 


But here now are the rules…live by them, and life will be good (which I guess is a rule in and of itself):


100. Friends don’t let friends fuck ugly people 

99. Try everything twice, the first time you might have been doing it wrong 

98. Fat girls give the best head because they’re always hungry 

97. Cologne: overrated…Deodorant: a must 

96. Blondes are usually too dumb to realize they’re having more fun 

95. After puberty, that’s not “baby fat”

94. ATM = the Holy Grail 

93. All hippie chicks deep throat, but few vegans swallow 

92. Women like shoes. They will look at yours; purchase accordingly 

91. BBBJ or why bother? 

90. Women cannot parallel park 

89. If you wanna fuck it, you’ve got to be willing to lick it

88. Ass, stomach, legs, boobs – in that order 

87. If it’s not dirty, you’re doing something wrong 

86. If a friend’s apartment is running low on toilet paper, you’re required to use it all 

85. Cheerleaders are overrated 

84. Under no circumstance may two men share an umbrella 

83. Never allow a conversation with a woman to go on longer than you are able to have sex with her 

82. Other than in February, the 14th of every month is Pizza and Blowjob Night 

81. Dogs are better than cats…period 

80. Bigger is never better when they’re fake 

79. Don’t leave the house if you’re not camera ready

78. A period does not equal a week off from sex 

77. Mustaches and hunting are gay 

76. Sucking your best friend’s dick, that’s priceless 

75. You are not accountable if you bring ugly people home, unless you fuck them again in the


74. If her mom isn’t a MILF, chances are she won’t be one either 

73. Fake orgasms count, as long as they’re not yours 

72. The G-spot does not exist 

71. There is NOTHING sexy about pregnant women 

70. Persistence gets you laid 

69. Never give yourself a haircut while drunk 

68. No panties = a good night 

67. Drinks hard liquor = a great night 

66. Tongue piercing = God loves you! 

65. Saliva isn’t always the best lubricant, just the most fun to apply 

64. White cotton panties and knee socks.  Enough said!

63. Never lend money to friends 

62. Never lend books, CDs, or DVDs to anyone 

61. The month you finish paying for your car, it will break down 

60. Elvis is not dead 

59. Lee Harvey Oswald did not act alone 

58. What’s good for you does not always taste better.  Example: processed peanut butter vs. the all-natural kind 

57. People who don’t use turn signals deserve mandatory prison sentences 

56. Never let a girl shave your balls 

55. Porn saves lives 

54. Republicans are better at…well…nothing 

53. If you’ve never had New Haven brick oven pizza, you’ve never had pizza.  There is no pizza in New York or Chicago.  Don’t argue, you’ll just sound foolish 

52. Old country = cool  Alt-country = really cool  New country = sucks 

51. Condition your hair once a day 

50. Masturbate twice a day 

49. Eat three square meals every day 

48. Women should never cut their hair, unless they’re going to play for the other team 

47. Crying is blackmail 

46. Your choice: spay or neuter your pet…or yourself  

45. If she sleeps in your bed, sex is a given 

44. If a girl leaves her dirty panties lying around, she wants you to sniff them 

43. There’s no such thing as giving 110% 

42. Halloween is the only holiday that matters 

41. Sympathy sex trumps make-up sex 

40. Body hair just gets in the way 

39. Rip bread, don’t slice it 

38. Every man should learn how to dance, but no other man should know he can 

37. Men have no right to speak on the subject of abortion 

36. Every decade gives us only one great double album: The White Album, Exile On Main Street, London Calling, Being There, and Cold Roses. 

35. Chivalry is not dead, but she has to earn it 

34. Watch Carnival Of Souls at least once in your lifetime 

33. If your pubic hair is blond or red, shaving is optional 

32. You can cheat on girls with hairy legs 

31. If they don’t answer, it means yes 

30. Never turn down a chance to sleep with a celebrity 

29. Sex is better in warmer climates 

28. Emo guys = gay; emo gals = easy marks 

27. Never trust people who don’t drink coffee 

26. Springsteen really is The Boss 

25. If there’s a problem, talk it out 

24. If you can’t talk it out: fuck, then try again 

23. Never lease what you can buy 

22. Never break up using a post-it note, her biker friends will hurt you for it 

21. Never say “no” to a green-eyed girl 

20. Live life as if The Catcher In The Rye were your bible 

19. Don’t lie, you will get caught 

18. Admit that the 1986 Mets were the greatest baseball team of all time and life will be easier

17. Know the legal age of consent in every place you visit 

16. Wild animals belong in the wild, not in zoos, fairs, or roadside attractions 

15. Pussy farts are charming 

14. Only wear a bra if you’re going to offend me 

13. Beauty is in the eye of the beer-holder 

12. It’s all fun and games until someone loses an eye 

11. Never underestimate the power of stupid people in large groups 

10. When in doubt, mumble 

9. Masturbation is overrated 

8. Small boobs are misunderstood

7. Better to be feared than loved, but even better to have your love feared 

6. Handcuffs are the ultimate sex toy 

5. If you can’t convince them, confuse them 

4. Quiet girls are the most likely to toss your salad 

3.  Women do not understand remote controls, there is no exception to this rule

2. Never overthink 


Of course, if you want to know the number one rule, you’re gonna have to watch the film.


The official website is: 


Check back often for more stories from the front lines of making FRIENDS (WITH BENEFITS)…


Friends (with benefits) POSTER

Friends (with benefits) POSTER


P.S. Remember my horror/comedy PSYCHOS IN LOVE will be released on DVD (complete with a boatload of extras) next Tuesday, April 28th.  You can get it at BestBuy, Netflix, or preorder it here at


I guess in a way, PSYCHOS IN LOVE had its own set of rules:


I hate grapes.

I can’t stand grapes.

I loathe grapes. 

All kinds of grapes.

I hate purple grapes. 

I hate green grapes. 

I hate grapes with seeds. 

I hate grapes without seeds. 

I hate them peeled and non-peeled. 

I hate grapes in bunches, one at a time, or in groups of twos and threes.

I fucking hate grapes.


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Friends (with benefits) movie poster

Friends (with benefits) movie poster

I LOVE the new poster design for “Friends (with benefits).”  I offered up the chance to design it to a few graphic students, and came away with a number of great ideas, none better than the final choice.  It just pops.  It makes me want to see the film.  Just hope the damn movie can live up to the poster.

I need to learn to delegate…to not try and take on everything myself.  That’s always been a problem for me, finding people whom I can trust, people who kick ass with what they do, work-a-fucking-holics.  I know a couple…but they are so few and far between. 

Next I begin the process of finding someone to replace Matthew Ryan to do the score for Friends.  He’s so busy touring with the new cd…and I understand never having enough time.  Hell, he’s got kids!  Can’t even imagine.

Did the old CraigsList ad to start.  Got deleted as spam or some such nonsense.  Reposted.  There’s a lot of bad music out there…there’s also a lot of good.  Though part of me thinks I should tune up the old Tele and just let her rip.  I can certainly do stark.  And lord knows, I’ve got all the extra time in the world.

I guess “time” is the theme today.  Never enough, unless your staring at the wall.  Then time stands still.  Then time wants to hang.  Time wants to be your fucking best friend when you’re ready to slit your wrists.  It’s there for you. 

When you think of it that way, time is like the biggest asshole of all time.  The insincere frat boy with date-rape face.  And yet there are people out there who make a movie or more every year without fail.  Who write a novel, sometimes two, every year without fail.  Have they ever met time?  Or are they just better at managing it?  Can they simply afford people to do their work for them?   Or perhaps they have no life outside of work.  I’ve certainly been accused of that.  Guilty as charged.

But it was nice not to spend a lot of time on the Friends poster and be in love with it.  Be proud of it.  Be happy that is was the face of my film. 

I’m sure I’ll be happy with the music when I find the right composer, the right musician…again.  Until then I’ll envy the dust clinging for dear life to my Fender’s frets.  Its safe for the moment…

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